TIRA_MISS_U in Lisbon redefines the dessert experience, transforming how we think about and enjoy tiramisu. By embracing minimalism and transparency in its design, the shop elevates the tiramisu to the forefront, allowing it to shine as the true star of the show. This innovative approach challenges conventional dessert shop dynamics, creating a unique space that invites customers to connect with the dessert on a deeper level.
When you think of tiramisu, rich, creamy bites and the intoxicating blend of mascarpone and coffee likely come to mind. You might picture a cozy café, filled with soft sofas and elegantly set tables, a typical, predictable setting for enjoying dessert. But TIRA_MISS_U breaks away from this mold completely. Imagine a place without tables, where the experience is tailored for mobility and spontaneity. Here, you grab your tiramisu to-go, ready to savor it while exploring the vibrant surroundings of Lisbon.
This innovative concept prompts a shift in how we perceive tiramisu, transforming it into a lively, on-the-go dessert experience, akin to enjoying ice cream from a cone. It injects a sense of youthfulness and freshness into a classic treat, making it feel contemporary and exciting.
The design of TIRA_MISS_U aligns seamlessly with this vision. Rather than starting from scratch and erasing the space’s existing charm, we chose not to disturb its original character. Our focus is on incorporating a minimalist aesthetic that keeps all distractions at bay, allowing the tiramisu cup to take center stage.
Customers will not just hold the cup; they’ll carry it with pride, capturing moments and memories as they walk, sit, and share. The vibrant orange neon accents and iconic logo are intentionally eye-catching, ensuring the cup stands out against a backdrop of clean, clinical simplicity.
We believe that less truly is more. With just one suspended light ring, a sleek Plexiglass counter, and an illuminated LED screen, we’ve stripped away the excess, creating an environment that feels bold, rebellious, and refreshingly different. And, most importantly, a design that can be replicated anywhere.
TIRA_MISS_U is set to welcome a new wave of dessert lovers who crave both convenience and a fresh interpretation of a cherished classic. This isn’t just a dessert shop; it’s a movement towards a modern, dynamic relationship with our beloved tiramisu.
ROLE: Branding Designer + Interior Designer
